GOLD KEY MEDIA is the world's largest distributor of newspapers and magazines to the travel and leisure industry. We undertake niche placement and supply of publications to a wide range of prestigious venues across the UK, Europe, Middle East and Asia. Our range of targeted venues include; 5 star hotels, airlines, airport lounges, Luxury spas, health clubs, gyms, private clubs, private hospitals, wellness clinic's, dentists, doctors surgeries, crown courts, luxury car dealerships, cruise ships, hairdressing salons etc.
We also supply targeted events such as The Monaco and British Grand Prix, Beijing Olympics, World Economic Forum, Health and Beauty Show, Fashion Week, Farnborough Air show etc.
Gold Key Media have been offering specialised, innovative marketing and distribution services since 2000 and we provide a complete account management and logistics service which includes placement, collation of ABC data, NTR (Non Traditional Retail) services, direct parcel delivery, and letterbox hand deliveries, plus print site logistics and wholesale distribution solutions.
Several of our publisher clients have asked us to gain them access to some very specific targeted audiences. Similarly, our venue clients have asked us to create specialist bespoke magazine packs for their customers. As a consequence of this demand Gold Key Media has adapted and evolved its service offering to accommodate this demand for bespoke packages to the waiting room environment.
Wait and Read is a new division within Gold Key Media, which provides magazine subscription packs to a wide variety of businesses for their reception and waiting areas, providing up to date magazines for their clientele to enjoy.
Wait and Read markets publications into highly targeted environments where the consumers are receptive to new products and where they have time to pick up and read. This form of sampling has a wide range of benefits including providing advertisers with a receptive audience, converting potential subscribers; gaining new readers for retail follow up. We estimate the potential universe for waiting rooms in the UK to be in excess of 180,000 venues. We will be targeting a wide range of venues and niche audiences with our subscription packs.
They include:
Hair dressing salons,
Male Grooming Centre's,
Dentists, doctors, opticians, surgeries, hospitals
Gyms, Health clubs,
Bars, cafes, restaurants,
Small hotels, Country hotels and B&B's,
Car Dealerships,
Crown Courts,
Private Clubs
Wait and Read, is a superb opportunity to showcase your title(s), with exposure to many potential new readers. This will drive increased sales through newsstand and subscription. It will also access key readers to impress your advertisers and improve your readership surveys with NRS etc.
Subscription packs are an ideal conduit for sampling, as each copy will be read multiple times by many different consumers. Current research shows that about 45 people will visit a hair and beauty waiting area a day, with over 75% of visitors reading magazines in these locations, that's 34 readers a day per reception/waiting area.
Recent research from Jim Bilton - Wessenden Marketing; concludes that "sampling boosts magazine sales". The research shows that when consumers are made aware of the full range of magazines available and encouraged to sample, they will be brave and go outside their normal repertoires. The results suggest that if the magazine industry focused on initiatives to encourage sampling of the wide range of magazine titles there would be potential for an impressive sales uplift. 'The message for the industry is that we need to look at ways to get the public trying different magazines. This experiment shows that it could be worth the investment.' You can view the full article at:
http://www.ppa.co.uk/cgi-bin/go.pl/news/article.html?uid=12238.
Wait and Read work closely with ABC to ensure our reporting can be used for the claiming of titles as single and multiple SUBSCRIPTION copies.
Wait and Read have embarked on a high profile awareness campaign which includes new literature, sales brochure and trade magazine advertising; branding Wait and Read as the high quality waiting room subscription pack business. Our Wait and Read website and web shop www.waitandread.co.uk provides a shop window for your publications, for business reception areas and waiting rooms. Wait and Read are exhibiting at Hotelympia in February; the leading trade show for the hotel and leisure industry with over 46,000 visitors, and in March we are hosting a stand at the Professional Beauty Show at Excel attended by over 35,000 professionals from the beauty industry.
To introduce your title to the Wait and Read customer base, we will be pleased to canvas copies out to our existing customers and to promote your titles on our web shop and marketing literature.
Gold Key Media are publisher focused industry experts and through Wait and Read add a new dimension in providing premium media placement and sampling opportunities for your publications.